Robin Rifkin named Vice President, Media Buying & Sales for Razor & Tie Media

ROBIN RIFKIN NAMED VICE PRESIDENT, MEDIA BUYING AND SALES FOR RAZOR & TIE MEDIA

(New York, NY) - Robin Rifkin has been named Vice President, Media Buying & Sales for Razor & Tie Media at the company's headquarters in New York City. With over twenty years in the industry, Rifkin joins the Razor & Tie with an extensive background in media buying and planning for print media, broadcast television, radio, on-line, traditional direct mail, FSI's, and alternative media. Her wealth of expertise includes experience in direct planning and buying with a focus toward optimizing media. At Razor & Tie, Rifkin will oversee the strategic direction and development of accounts as well as all campaigns including planning, negotiating/ investment to optimization and reporting.

The announcement was made by Razor & Tie Entertainment Co-Owners, Cliff Chenfeld and Craig Balsam, to whom Rifkin will report. They comment, "Robin is an experienced and talented executive who we expect to play a significant role in continuing the growth of Razor & Tie Media."

Rifkin was most recently the Vice President Direct Response & Media Director (Vice President Direct Response Media Director) at Zenith Optimedia. From 2004 to 2008, she managed direct media planning and buying for Hewlett Packard's printer and computer lines as well as its subsidiary product Snapfish.com. Her focus was on domestic planning while maintaining a global creative and messaging synergy. Prior to her role at Zenith, Rifkin spent five years at the LLKFB Advertising Agency as the Vice President Media Director working almost exclusively with the pharmaceutical companies Pharmacia, Pfizer, BMS and Abbott Labs for the drugs Celebrex, Bextra, Detrol, Imitrex and Meridia. She also worked on other products such as Ikon office supplies, Lincoln Technical Schools and Viacord cord blood preservation.

Rifkin served in the late nineties as the Vice President Media Director for 1-800-flowers.com where she coordinated between traditional media, interactive and creative and managed all aspects of the branding and direct response campaigns. From 1992 to 1997, she was at Bozell, where she worked on such clients as Bell Atlantic, The New York Times, Mutual of Omaha, FEMA, Merck Manual and Lincoln Technical Schools. As the Vice President Media Director she oversaw a team of 15 in the planning, budgeting and analyzing complex media schedules. She was integral in many successful product launches by executing optimal media buy combinations. Prior to Bozell, Robin was Senior Media Buyer at Wunderman Cato Johnson, where she worked on such clients as AT&T, Time Warner Magazines, American Express, Columbia House Video and Record Club, Prodigy, Nordic Track, Sony Music, Showtime and many others. Rifkin started her Direct Response career at E&M advertising working on traditional DR with clients in categories such as cosmetic, music and exercise equipment. Rifkin is a graduate of Long Island University and teaches Direct Marketing Media course for Women in Marketing.

About Razor & Tie Media
Founded over 10 years ago, R&T Media is a full-service media agency that specializes in media buying, commercial production, consulting services, brand and product promotion, search engine marketing campaigns, and online marketing/email campaigns. R&T Media utilizes a wide variety of broadcast outlets, including cable, network, spot and syndication television as well as online media. The company excels in direct response television with some of the most successful direct response campaigns in recent years. Razor & Tie purchases the media for its own successful projects such as Kidz Bop and is also retained by leading U.S. companies including Universal Music, Hollywood Records, and packaged goods companies such as Elmer's Glue, Sure Deodorant and Airborne and many others. Razor & Tie Media is a division of Razor & Tie Entertainment.

About Razor & Tie Entertainment
New York-based Razor & Tie Entertainment is one of the fastest growing independent entertainment companies in the United States and is the parent company of Kidz Bop, LLC. Razor & Tie successfully sells audio and video products through traditional retail distribution, a wide variety of digital outlets, and direct response television advertising. Founded by co-owners Cliff Chenfeld and Craig Balsam, Razor & Tie is a vertically-integrated company that includes a music company with major label distribution, a music publishing business, a media buying company, a home video company, a direct marketing operation and a growing database of entertainment consumers.