KIDZ BOP and ZUNE team up for a rockin' fourth quarter kids' music promotion

Zune to Feature a Dedicated KIDZ BOP Music Channel Offering 100s of Popular KIDZ BOP Songs and Music Videos, as well as Exclusive Content

KIDZ BOP, the #1 music brand for kids ages 5-12 in the U.S., and Zune, Microsoft's end-to-end digital entertainment service and media player, have teamed up for a major fall kids' music promotion which launches today. As part of the five-week promotion, KIDZ BOP will take over the Kids genre within Zune Marketplace, offering hundreds of hit songs and music videos from KIDZ BOP's extensive catalog.

The new music promotion also offers consumers a weekly, free KIDZ BOP music track and video download available exclusively on Zune. Additionally, KIDZ BOP has developed five exclusive music EPs and three brand-new Greatest Hits collections for Zune. The initiative will be cross-promoted on KIDZ BOP's popular safe social networking and video sharing website, KIDZBOP.com, through its new "Super Contest Maker" and original content produced by the KIDZ BOP Kids.

"KIDZ BOP is dedicated to developing new and exciting ways for kids and tweens to explore, create and share music and video content," said Liz Nealon, General Manager at KIDZ BOP. "Partnerships with innovative companies such as Microsoft are an integral part of our digital media strategy as we continue to expand the brand to help enhance the lives of kids through music and creativity."

Jaymi Bauer, Director of Consumer Marketing for the TV, Video and Music Business at Microsoft, added, "KIDZ BOP is one of the most recognizable names in kids' music today, making them an ideal promotional partner for Zune. As we continue to expand our kid- and family-friendly entertainment product offerings, KIDZ BOP will help us connect with millions of moms, kids and families who will be able to enjoy songs and videos on their PCs and portable Zune devices."

About KIDZBOP.com
KIDZBOP.com continues to be a hit with kids, providing a completely moderated, safe environment where they can create their own "MyChannel" page and "Super Contests," produce and upload their own videos and webshows, play games and make music. The popular website continues its "growth spurt," with third quarter 2009 being its highest performing period since launch. This summer, the site surpassed 3 million video streams per month and more than 100,000 moderated, user generated videos uploaded (currently at rate of 1,000+ per day), solidifying its position as a leading social networking and content sharing site for kids and tweens.

About Zune
Zune is Microsoft's music and entertainment brand that provides an integrated digital entertainment experience. The Zune platform includes a line of portable digital media players, elegant software, the Zune Marketplace online store, the Zune Social online music community created to help people discover music, and the ZuneOriginals.net online media player customization store. Zune is part of Microsoft's TV, Music and Video Business in the company's Entertainment and Devices Division and supports the company's software-based services vision to help drive innovation in the digital entertainment space. More information can be found online at http://www.zune.net/en-us/press.

About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About KIDZ BOP LLC
KIDZ BOP is the most-popular and recognized music product in the U.S. for kids aged 5-12, featuring today's most popular songs, sung by kids for kids. KIDZ BOP celebrates the unique, authentic voice of kids across the entire brand-through music, videos, the popular website KIDZBOP.com, the KIDZ BOP LIVE concert tour and the annual Be a KIDZ BOP Star talent competition. KIDZ BOP CD titles have earned nine Gold certifications since their debut in 2001. KIDZBOP.com is a fast-growing online social networking destination, where kids can safely create, share and watch a variety of content, including content featuring the KIDZ BOP Kids. KIDZ BOP LLC is a division of New York-based independent entertainment company Razor & Tie Entertainment, a vertically-integrated company that encompasses a music company with major label distribution, a home video company, a media buying company, a music publishing business, a direct marketing operation and a growing database of entertainment consumers. For more information, please visit www.kidzbop.com.